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I'm Edna Schur, and I'm thrilled that you found my website. With nearly two decades of rich experience in Traditional Chinese Medicine, mentoring, nutrition, and Functional Medicine, I am deeply passionate about making a positive impact on your life.

My journey includes diverse roles in clinical practice, writing, podcasting, and teaching. My primary mission is to foster health and prevent diseases and bring people into their own power of changing their life around.

I offer personalized Mastermind Classes for practitioners, where we delve into the intricacies of holistic well-being.

In my teachings, I share my self-developed method, "SelFormAtion", aiming to empower individuals on their unique paths to self-discovery and improvement.

As an author, I have penned "MTHFR & Friends," a comprehensive guide on genetic mutations, their symptoms, and strategies to unlock one's potential. More exciting projects are underway, including a book featuring elimination diet recipes and "SelFormAtion-," a profound self-development workbook.

I've had the honor of being invited to speak on numerous podcasts worldwide.

I am here to share my knowledge, experience, and insights to support you on your journey to optimal well-being. Let's embark on this path together.

Warm regards,

Edna Schur

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A brief personal & professional journey

I was born in 1977 in Zurich, Switzerland, Edna Schur is the daughter of Dan Rubinstein, a famous artist, and Marta Rubinstein, an author and music teacher. I have a younger brother. After the divorce from my former husband in 2004 and a car accident, I began researching alternative methods for healing internal and external wounds, as conventional medicine did not help my pains at all. I decided to reconnect with my spiritual roots and moved in 2006 to Jerusalem, Israel to study Traditional Chinese Medicine (TCM), Reflexology, Visualisation, Meditation and other methods. In 2009 I had the opportunity to do a practical in Sydney, Australia and met my current husband there. Since then we moved back to Switzerland - where I never though I would return and continued my studies on difficult complex health matters. 

It was like opening a pandora box, when I discovered most profound answers to it in the functional medicine education (

Today I can call myself an expert Functional Medicine practitioner with TCM background. My passion is to see the big picture, connect the dots between my clients story, biochemistry, epigenetics and genetics and guide YOU on your journey to your authentic and healthy self.

I am outspoken and direct about my beliefs and never gives up on my clients source of pain, even when often I am the last person to be contacted and it might seem impossible. I believe in the bodies ability to try constantly reaching an internal harmony and balance. I also know that most cells regenerate and reproduce themselves. 

My expertise is in chronic disorders, Epigenetics and genetic mutations, Endometriosis, Infertility, Trauma, and Long Covid Syndrome and Vaccine Injury as well as mental health disorders and Self-Development.

My mission is to promote awareness for sensitive health issues and how to deal with those in the corporate world. Shifting the mindset from problem to potential and growth is my expertise.

Since 2015 I act as a consultant to doctors and give workshops for teams in businesses to improve health & wellbeing in the working place - as health is the boss' concern and his highest capital for a successful business.

As the developer the diet “genDetox” which addresses severe health issues and her own method of anamnesis “SelFormAtion”. By the client telling his story chronologically, understanding where he comes from, connecting to themselves, and letting go of old subconscious mindsets, they will get to the bottom of their dis-ease and Edna can guide and support them to reach their goals.

What drives Edna to continue her works is to bridge between conventional and holistic functional medicine. There are many approaches, as every human being is unique.

Besides of having a well established practice in Zurich, she has written the book “MTHFR & Friends” about genetics, environmental toxins and emotional epigenetics and how to resolve the health issues. A book on "the gluten & dairy free challenge" is on its way and will be published in 2023.

I have partnered with the and other recognised organisations in order to have the best connections of specialists world wide for my clients.

In the B2B business I teach on my.Ally education. And I am a BNI Member in Zurich.


On the personal note, I am married since 2011 to Joel Schur and we have 2 wonderful kids of a daughter (2016 and a son 2021). 

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